对话场景:在去年业绩惨淡的情况下,大卫提出要在今年第二季度挽回颓势,并拿出了相应的促销举措。
句型重点:说明计划和目标。
David:Welcome back. Today we’re going to go over the marketing plan and targets for the year.
To start,let’s look at the sales figures from last year. If you look at this chart,you’II see that the sales dipped dramatically from the second quarter to the third quarter and dropped again in the founth quarter.
We will be starting a new e-marketing campaign at the end of the month. Not only will we save costs by doing this online,but we’II also be able to capture a whole new audience.
In addition to optimizing our current website,we are also setting up new social media pages一youtube,facebook,twitter and the like. We will be using all of these sites to increase our audience.
Although we do not expect a dramatic increase in sales for the first two quarters of this year,we think this campaign will stabilize sales by the end of the second quarter.
If you remember from last year,the A一Z of Business Book was our best seller. As we expect sales to drop slightly this year,we’ve set the annual target at 19,000.
We expect the next top four sellers,listed here in the chart,to have similar sales this year as last year. Therefore,we’ve kept the target the same for these.
You can see all the other targets for our products on page 5 of the document in front of you. We’II be discussing all of this in greater detail in the next few weeks.
Now do any of you have any questions?
大卫:欢迎回来。今天我们要商讨今年的市场营销计划和销售指标。
首先,我们来查看一下去年的销售数据。大家看着这张图表,就会发现从第二季度到第三季度销售量大幅下跌,并在第四季度再次下滑。本月底我们将开展一个电子营销活动。网上营销不仅能节约成本,还能抓住新的客户。
除了优化提升现有网站,我们还将在youtube, facebook, twitter等网站创建新的社交网页。我们会利用所有的这些网站来增加读者量。
虽然我们并不期望在本年度前2个季度内销量会显著增加,但是我们认为这场活动将能在第二季度末前稳定销量。
如果大家还记得去年的情况的话,《经商大全》曾经是我们的畅销书。因为我们预计今年的销量会稍微下滑,所以我们将这本书的年度销售目标定为19,000本。我们预计,图表中所列出的其余4本畅销书的销量会与去年持平。因此,我们对这些书保留了原有的指标。
每人面前都有一份文件,在第五页大家可以看到我们其他产品的销售目标。在未来几周内我们会对此详细讨论。
好了,大家有没有什么问题?