推销函商务英语写作
来源：韦博英语深圳学校
2021-08-20|已帮助：1117 人
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推销函商务英语写作，推销函是营销者向消费者传递有关本企业及产品各种信息的信件，说服或吸引消费者购买其产品，以达到扩大销售的目的。
撰写推销新产品信函时，首先要告知对方你公司新产品名称及消费者反馈。
然后要对新产品做具体描述，尤其要对新产品的“卖点”进行恰如其分的介绍，以激发对方购买欲。
后需要给对方提供产品目录及出日价目单，供其下订单时做参考。由于对方市场对你公司新产品还不够了解，因此，可以考虑给对方促销折让，鼓励其下大订单。
应用文
Dear Sirs
We have imported the new knives. The high quality of our prouducts is well-known and universally acknowledged. So, we feel sure that you may be interested in them,and this kind of new products will sell well in your market.
We are mailing you a copy of our latest catalogue of these products. If you haveinterest in our products and find a good market for the new products, please let usknow. We arc offering you good products on generous terms in order that you can promote your business.
We are looking forward to your early reply.
Yours sinccrcly,
John Nissan
译文
敬启者:
我们新进了一批小刀，由于这种小刀质量很好，在国内市场很受欢迎。因此我们坚信贵方会对该产品产生兴趣，并且该产品会在贵方市场畅销。
现随函附寄新目录。如果贵方感兴趣，并且能为我方新产品在你方市场打开销路，请告知我方，我们会给贵方一个十分优惠的报价以便促进贵方贸易。
期盼早日回函。
您诚挚的
John Nissan
应用模板
Dear
We have imported (产品名称). (产品引人注目点)is wellknown and universally acknowledged. So, we feel sure that you may beinterested in them, and this kind of new products will (销售情况).
We arc mailing you (附件名称). If you have interest in our products and find a good market for the new products,good products on generous terms in order that please let us know. We are offering you (对方受惠处).
We are looking forward to your early reply
Yours sincerely,
x x x
力求用一些简单明了的语句，这样才能让我们的信函读起来热情、友好，就如两个朋友之间的谈话那样简单、自然、富有人性化。
在写邮件时，要注意选择的话语是否具有亲和力。例如:
I. Your letter has been received贵方来信已收到。
2. 1 have received your letter.我们已收到贵方来信了.
3. Your complaint is being looked into.你的投诉已引起我们的注意了。
4. We are looking into your complaint.我们已注意到你的投诉了。
从上面的四个例句中，我们可以看出1和3更显随意、亲切。
以上是韦博英语深圳学校整理的推销函商务英语写作全部内容。
